@import url('https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&family=IBM+Plex+Mono:wght@500&family=Inter:wght@400;600&display=swap');

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:Inter,system-ui,sans-serif;font-size:1.0625rem;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:currentColor;text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{opacity:.85}
ul{list-style:none}
button,input,select,textarea{font:inherit}

.surface-espresso{background:#1A1512;color:#F1EBE0}
.surface-bone{background:#F1EBE0;color:#1A1512}
.surface-graphite{background:#26201B;color:#F1EBE0}
.surface-copper{background:#C6603C;color:#1A1512}

.container{width:min(1180px,92vw);margin-inline:auto}
.eyebrow{font-family:'IBM Plex Mono',monospace;font-size:.75rem;font-weight:500;letter-spacing:.18em;text-transform:uppercase;color:#C6603C}
.eyebrow-light{color:#8C8479}
h1,h2,h3{font-family:'DM Serif Display',Georgia,serif;font-weight:400;line-height:1.12}
h1{font-size:clamp(2.75rem,6vw,5.625rem)}
h2{font-size:clamp(2rem,4vw,3.25rem)}
h3{font-size:clamp(1.35rem,2.5vw,1.75rem)}
.lead{font-size:1.125rem;max-width:36rem;opacity:.88}
.mono{font-family:'IBM Plex Mono',monospace}

/* grain overlay */
body::after{content:'';position:fixed;inset:0;pointer-events:none;opacity:.035;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");z-index:9999}

/* header */
.site-header{position:fixed;top:0;left:0;right:0;z-index:100;padding:1.25rem 0;transition:background .35s,box-shadow .35s}
.site-header.is-sticky{background:#F1EBE0;color:#1A1512;box-shadow:0 4px 24px rgba(26,21,18,.12)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:2rem}
.logo{display:flex;align-items:center;gap:.65rem;font-family:'DM Serif Display',serif;font-size:1.35rem}
.logo-mark{width:36px;height:36px;position:relative}
.logo-mark span{position:absolute;border:1.5px solid #C6603C}
.logo-mark span:first-child{width:18px;height:14px;top:6px;left:4px;opacity:.65}
.logo-mark span:last-child{width:18px;height:14px;top:12px;left:10px}
.nav-main{display:flex;gap:1.75rem;align-items:center}
.nav-main a{font-size:.9375rem;font-weight:600;text-decoration:none}
.nav-main a.is-active{text-decoration:underline}
.nav-toggle{display:none;background:none;border:1px solid currentColor;padding:.4rem .7rem;cursor:pointer}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;padding:.9rem 1.75rem;font-weight:600;font-size:.9375rem;border:1px solid transparent;cursor:pointer;text-decoration:none;transition:filter .2s,box-shadow .2s}
.btn-primary{background:#C6603C;color:#1A1512;border-color:#C6603C}
.btn-primary:hover{filter:brightness(1.08);box-shadow:0 8px 24px rgba(198,96,60,.35)}
.btn-outline{background:transparent;border-color:currentColor}
.btn-outline:hover{box-shadow:0 4px 16px rgba(241,235,224,.15)}
.btn-group{display:flex;flex-wrap:wrap;gap:1rem;margin-top:2rem}

/* hero THE SHIFT */
.hero-shift{position:relative;min-height:100vh;min-height:100dvh;display:flex;flex-direction:column;overflow:hidden}
@media(max-width:768px){.hero-shift{min-height:84vh;min-height:84dvh}}
.hero-bg{position:absolute;inset:0;background:url('/images/brandshiftco-01-hero-studio.jpg') center/cover no-repeat}
.hero-overlay{position:absolute;inset:0;background:linear-gradient(135deg,rgba(26,21,18,.88) 0%,rgba(26,21,18,.55) 45%,rgba(26,21,18,.72) 100%)}
.hero-shift .container{position:relative;z-index:2;flex:1;display:flex;flex-direction:column;padding-top:7rem;padding-bottom:2rem}
.hero-topbar{display:flex;justify-content:space-between;align-items:center;padding-bottom:1rem;border-bottom:1px solid rgba(241,235,224,.25);font-family:'IBM Plex Mono',monospace;font-size:.75rem;letter-spacing:.12em;text-transform:uppercase}
.hero-topbar .right{color:#C6603C}
.hero-body{flex:1;display:flex;align-items:flex-end;padding-bottom:3rem}
.hero-content{max-width:720px}
.hero-content .eyebrow{margin-bottom:1.25rem}
.hero-content h1{margin-bottom:1.5rem}
.hero-content h1 .underline-copper{position:relative;display:inline}
.hero-content h1 .underline-copper::after{content:'';position:absolute;left:0;bottom:.08em;width:100%;height:3px;background:#C6603C;transform-origin:left;animation:drawLine 1.2s ease .4s both}
@keyframes drawLine{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.hero-trust{margin-top:auto;padding-top:1.5rem;border-top:1px solid rgba(140,132,121,.4);font-family:'IBM Plex Mono',monospace;font-size:.75rem;color:#8C8479;letter-spacing:.06em}
.hero-corner-mark{position:absolute;top:8rem;right:4vw;width:48px;height:48px;opacity:.35}
.hero-corner-mark span{position:absolute;border:1px solid #C6603C}
.hero-corner-mark span:first-child{width:28px;height:20px;top:0;left:0}
.hero-corner-mark span:last-child{width:28px;height:20px;top:8px;left:10px;transition:transform .6s ease}
.js .hero-corner-mark.is-aligned span:last-child{transform:translate(-10px,-8px)}

/* sections */
section{padding:6rem 0;position:relative}
@media(max-width:768px){section{padding:4.5rem 0}}
.section-split{position:absolute;top:0;left:0;right:0;height:1px;background:linear-gradient(90deg,transparent,#C6603C 20%,#C6603C 80%,transparent);opacity:.5}
.section-header{margin-bottom:3.5rem;max-width:640px}
.section-header h2{margin-top:.75rem}

/* metric trio */
.metric-trio{display:grid;grid-template-columns:repeat(3,1fr);gap:2rem}
@media(max-width:768px){.metric-trio{grid-template-columns:1fr}}
.metric-card{padding:2rem;border:1px solid rgba(140,132,121,.3);position:relative}
.metric-card .num{font-family:'IBM Plex Mono',monospace;font-size:3rem;color:rgba(198,96,60,.25);position:absolute;top:1rem;right:1.5rem}
.metric-card strong{display:block;font-family:'DM Serif Display',serif;font-size:2rem;margin-bottom:.5rem}

/* stages */
.stages{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem}
@media(max-width:900px){.stages{grid-template-columns:repeat(2,1fr)}}
@media(max-width:500px){.stages{grid-template-columns:1fr}}
.stage-card{padding:2rem 1.75rem;background:#26201B;box-shadow:0 12px 40px rgba(0,0,0,.25)}
.stage-card .step{font-family:'IBM Plex Mono',monospace;font-size:.75rem;color:#C6603C;margin-bottom:1rem}
.stage-card h3{margin-bottom:.75rem}

/* grid layouts */
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center}
@media(max-width:768px){.two-col{grid-template-columns:1fr}}
.photo-frame{position:relative;overflow:hidden;box-shadow:0 20px 50px rgba(26,21,18,.2)}
.photo-frame img{width:100%;aspect-ratio:4/3;object-fit:cover}
.photo-frame::after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(26,21,18,.25));pointer-events:none}

/* capabilities */
.cap-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
@media(max-width:900px){.cap-grid{grid-template-columns:1fr 1fr}}
@media(max-width:500px){.cap-grid{grid-template-columns:1fr}}
.cap-item{padding:2rem 1.75rem;border:1px solid rgba(241,235,224,.12);position:relative}
.cap-item .ghost-num{font-family:'IBM Plex Mono',monospace;font-size:4rem;opacity:.08;position:absolute;top:.5rem;right:1rem;line-height:1}

/* cases */
.case-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:2rem}
@media(max-width:768px){.case-grid{grid-template-columns:1fr}}
.case-card{background:#26201B;padding:2rem;box-shadow:0 8px 32px rgba(0,0,0,.2)}
.case-card img{margin-bottom:1.5rem;aspect-ratio:16/10;object-fit:cover}
.case-tag{font-family:'IBM Plex Mono',monospace;font-size:.7rem;color:#C6603C;text-transform:uppercase;letter-spacing:.14em}

/* faq */
.faq-list{max-width:800px}
.faq-item{border-bottom:1px solid rgba(140,132,121,.35);padding:1.75rem 0}
.faq-item h3{font-family:Inter,sans-serif;font-size:1.125rem;font-weight:600;margin-bottom:.75rem}
.faq-item p{opacity:.9}

/* cta band */
.cta-band{text-align:center;padding:5rem 2rem}
.cta-band h2{margin-bottom:1rem}
.cta-band p{max-width:520px;margin:0 auto 2rem;opacity:.88}

/* services page */
.service-block{padding:3.5rem 0;border-bottom:1px solid rgba(140,132,121,.25)}
.service-block:last-child{border-bottom:none}
.service-block h2{margin-bottom:1rem}
.service-meta{font-family:'IBM Plex Mono',monospace;font-size:.8rem;color:#C6603C;margin-bottom:1.25rem}
.price-note{margin-top:1rem;font-size:.9375rem;opacity:.8}

/* work page */
.work-case{margin-bottom:4rem;padding-bottom:4rem;border-bottom:1px solid rgba(140,132,121,.25)}
.work-case:last-child{border-bottom:none}
.work-metrics{display:flex;flex-wrap:wrap;gap:1.5rem;margin:1.5rem 0;font-family:'IBM Plex Mono',monospace;font-size:.85rem}
.work-metrics span{padding:.5rem 1rem;border:1px solid rgba(198,96,60,.4)}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1.2fr;gap:3rem}
@media(max-width:768px){.contact-grid{grid-template-columns:1fr}}
.contact-block p{margin-bottom:.5rem}
.form-surface{background:#F1EBE0;color:#1A1512;padding:2.5rem}
.form-group{margin-bottom:1.25rem}
.form-group label{display:block;font-weight:600;margin-bottom:.4rem;font-size:.9rem}
.form-group input,.form-group select,.form-group textarea{width:100%;padding:.75rem 1rem;border:1px solid #8C8479;background:#fff;color:#1A1512}
.form-group textarea{min-height:140px;resize:vertical}
.form-check{display:flex;gap:.75rem;align-items:flex-start;font-size:.9rem}
.form-check input{margin-top:.25rem}
.form-hp{position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden}

/* legal pages */
.legal-content{max-width:760px}
.legal-content h2{font-size:1.5rem;margin:2.5rem 0 1rem}
.legal-content h3{font-size:1.2rem;margin:2rem 0 .75rem;font-family:Inter,sans-serif;font-weight:600}
.legal-content p,.legal-content li{margin-bottom:1rem}
.legal-content ul{list-style:disc;padding-left:1.5rem}

/* footer */
.site-footer{padding:4rem 0 2rem;border-top:1px solid rgba(140,132,121,.3)}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:2.5rem;margin-bottom:3rem}
@media(max-width:768px){.footer-grid{grid-template-columns:1fr}}
.footer-brand{font-family:'DM Serif Display',serif;font-size:1.5rem;margin-bottom:1rem}
.footer-links a{display:block;margin-bottom:.5rem;text-decoration:none;font-size:.9375rem}
.footer-bottom{padding-top:2rem;border-top:1px solid rgba(140,132,121,.2);font-size:.8125rem;opacity:.75;line-height:1.7}
.disclaimer-box{margin-top:1.5rem;padding:1.25rem;border:1px solid rgba(140,132,121,.3);font-size:.8125rem;line-height:1.65}

/* cookie banner */
.cookie-banner{position:fixed;bottom:0;left:0;right:0;z-index:200;padding:1.5rem;background:#26201B;color:#F1EBE0;box-shadow:0 -8px 32px rgba(0,0,0,.3);display:none}
.cookie-banner.is-visible{display:block}
.cookie-inner{max-width:1180px;margin:0 auto;display:flex;flex-wrap:wrap;gap:1.5rem;align-items:center;justify-content:space-between}
.cookie-text{flex:1;min-width:260px;font-size:.9rem}
.cookie-actions{display:flex;flex-wrap:wrap;gap:.75rem}
.cookie-actions button{padding:.6rem 1.25rem;font-size:.875rem;font-weight:600;cursor:pointer;border:1px solid currentColor;background:transparent;color:inherit}
.cookie-actions .accept-all{background:#C6603C;color:#1A1512;border-color:#C6603C}
.cookie-modal{position:fixed;inset:0;z-index:210;background:rgba(26,21,18,.7);display:none;align-items:center;justify-content:center;padding:1rem}
.cookie-modal.is-open{display:flex}
.cookie-panel{background:#F1EBE0;color:#1A1512;padding:2rem;max-width:480px;width:100%;max-height:90vh;overflow-y:auto}
.cookie-panel h3{margin-bottom:1rem}
.cookie-option{margin:1rem 0;display:flex;justify-content:space-between;align-items:center}
.cookie-option input{width:auto}

/* reveal */
.js .reveal{opacity:1;transform:none;transition:opacity .7s ease,transform .7s ease}
@media(prefers-reduced-motion:no-preference){
  .js .reveal:not(.is-visible){opacity:1;transform:translateY(16px)}
  .js .reveal.is-visible{opacity:1;transform:translateY(0)}
}
@media(prefers-reduced-motion:reduce){
  .js .reveal{transition:none}
  .hero-content h1 .underline-copper::after{animation:none}
}

/* ken burns subtle */
@media(prefers-reduced-motion:no-preference){
  .hero-bg{animation:kenBurns 24s ease-in-out infinite alternate}
  @keyframes kenBurns{from{transform:scale(1)}to{transform:scale(1.04)}}
}
@media(prefers-reduced-motion:reduce){.hero-bg{animation:none}}

/* 404 */
.error-page{min-height:70vh;display:flex;align-items:center;text-align:center;padding:8rem 0}
.error-page h1{margin-bottom:1rem}

/* thanks */
.thanks-page{min-height:60vh;display:flex;align-items:center;padding:8rem 0}

/* mobile nav */
@media(max-width:768px){
  .nav-toggle{display:block}
  .nav-main{position:fixed;top:0;right:0;bottom:0;width:min(280px,80vw);background:#F1EBE0;color:#1A1512;flex-direction:column;padding:5rem 2rem;transform:translateX(100%);transition:transform .3s;box-shadow:-8px 0 32px rgba(0,0,0,.15)}
  .nav-main.is-open{transform:translateX(0)}
}